Behind every memorable home is a signature scent, but for brother-sister duo Sam and Lucie Beecham, fragrance is a lifelong family obsession.
Growing up with an entrepreneurial father in the cosmetics industry, the siblings spent their childhood passing scent samples and bubble baths around the dinner table. After successfully disrupting the wellness market in 2019 with ripple+, the duo have officially turned their attention to home fragrance with the global launch of droplet.
What began as an extension of their first brand quickly took on a life of its own, evolving into a standalone British "House of Scent." Blending refined fragrance creation with design-led thinking, droplet debuts with a collection of six sculptural, expressive pieces.
Marking this massive milestone is their creative collaboration with Seth Rogen’s acclaimed lifestyle brand, Houseplant, bridging droplet's London aesthetic with Rogen’s distinct, design-forward perspective. We sat down with Sam and Lucie to discuss their journey from a sensory-heavy childhood to launching a global fragrance house, and how and how they balance sibling dynamics while building a modern design empire.
Let’s get into it.
Incense Droplets
You've shared how your childhood involved passing cosmetics and bubble baths around the dinner table. Growing up in such a sensory-heavy household, did you two always know you'd build something together, or did it take adulthood to realise that shared upbringing could be turned into a brand like Droplet?
Yes, we grew up around scent and entrepreneurship, so in some ways the foundations were always there. But it took adulthood to realise how much of that world had stayed with us. We were both in different careers and had reached a point where we wanted to build something of our own. Droplet came from taking everything we had absorbed growing up: the product testing, the obsession with scent, the love of design, and building it into something of our own.
Co-founding a business is intense, but doing it as brother and sister adds a whole unique dynamic. How do you balance your creative differences, and what are your individual "superpowers" when it comes to running the brand?
As a brother-sister team we feel so lucky to spend every day together and learn as a pair as the business goes through its many stages of development. What makes us work is that we are opposites in skill and style, so able to come together creating a well-balanced pair. Our "superpower" is our black pug Mushu - who keeps the peace and runs the show.
Full Collection
From starting with your original incense droplets to your recent design overhaul and expanding into sculptural wax warmers and reed diffusers, how has your vision for how Droplet should look inside a modern home evolved over the years?
As the brand has grown, our vision has become more focused, but the starting point is still the same: scent should look as good as it smells. The original incense droplets gave us our design language - glass, colour, sculptural shapes and a sense of play. As we have expanded into wax warmers, reed diffusers and new formats, we are always asking how we can push that further. We do not want to make home fragrance that disappears into the background. We want to make pieces people leave out and love having around.
Your collaboration with Seth Rogen's Houseplant was a massive moment. What did the actual day-to-day creative process look like between your team in London, the fragrance houses in Grasse, and Seth's team?
The process was incredibly collaborative and took around two years from first pitch to launch. Houseplant's team was in LA, ours was in London, and we worked closely together through weekly meetings across the product, design, colour direction and storytelling. The fragrances were developed with our perfumers in Grasse, so there was a lot of back and forth between all three sides. It was a constant process of sampling, refining and making tiny decisions until the final product felt spot on for both brands.
Of the four signature scents in the collection (Sweet Herb, Old Money, Baked Goods, Rich Pine), which one holds the most surprising backstory or was the most challenging to get "Seth-approved"?
Old Money was the trickiest. It's built around saffron and leather, so it needed to feel rich and lived-in rather than sharp - that took a good few rounds of tweaking before it felt right.
You've always prioritised genuine community feedback and organic storytelling over aggressive paid channels. What is the biggest lesson you've learned about staying authentic?
Staying close to real customers always beats chasing numbers. When people find Droplet through a friend rather than an ad, they already trust it before they've even smelled it - and that's not something you can buy your way into.
Scent Burner
Since you both grew up in a household obsessed with scent, how do your individual adult homes differ in vibe? If we walked into Sam's home versus Lucie's, what distinct sensory experience or decor style would tell us whose space we are in?
Scent-wise, both our homes are one big Droplet experiment. You can't really understand a fragrance by just smelling it from a bottle. You have to live with it, see how it moves through a room, how it changes over time. So we are constantly testing new scents at home before they go anywhere else. Sam's style is warm mid-century - put together, with clean shapes and rich, earthy tones. Lucie's style is colourful and collected - a little less polished, more playful, with objects, textures and pieces gathered over time.
As founders, burnout is real, but as creatives, you constantly need inspiration. Is there a specific gallery, park, or hidden corner in London where you both go to completely untangle your minds and spark new product ideas?
The best ideas never really come when we are sitting in a room trying to force them. They usually come from being out in the world: travelling, wandering through vintage markets, finding old treasures, or noticing one tiny detail on something completely unrelated. We are both obsessed with products, so a shape, a material, a colour or even the way something feels in your hand can stay with us and become the start of something new.
Mimosa Reed Diffuser
What is one lesson that you've learnt as founders that has shaped how you approach Droplet?
Originality may take longer, but it matters.
Walk us through your ideal Sunday morning routine. Are you early risers grabbing a coffee, or do you prefer a slow, unstructured start to the day?
Slow, always. No alarms, no plans - just coffee first, then figuring out the rest of the day as it goes.
Wax Warmer
Where are your favourite neighbourhood spots in London for a long Sunday lunch?
The Lansdowne, Primrose Hill!
What is one home decor item, book, or piece of art in your space that brings you the most joy right now?
Our Scent Burner!
Scent Burner
Which London spots, whether for dinner or drinks, are at the top of your bucket list?
Canal - Maida Vale
Lemonia - Primrose Hill
Fat Badger - Notting Hill
As the weekend comes to a close, how do you prepare for the upcoming week? Do you have a specific wind-down ritual to ease into Monday morning feeling refreshed?
Sunday evening is a full reset for us - always with some Droplet incense going, because it genuinely marks the shift from weekend to week ahead.
From testing scents around the childhood dinner table to scaling a global wellness brand and orchestrating a major collaboration with Seth Rogen, Sam and Lucie Beecham are proving that home fragrance should never just fade into the background.
By prioritising sculptural originality, organic storytelling, and a meticulous, slow-crafted approach to scent, droplet is firmly establishing itself as a premier, design-led fixture for the modern home. As they wind down their Sundays with a full reset and a freshly lit incense droplet, one thing is abundantly clear: this sibling duo has built a brand genuinely made to earn its place and make people smile.
Image credit: Droplet
