Trejo’s Tacos, the world-famous Los Angeles culinary phenomenon founded by Hollywood actor Danny Trejo, has officially brought its signature West Coast energy to West London.
Far from being just another high-profile celebrity export, the brand’s Notting Hill outpost represents a thoughtful fusion of cinematic history, community artistry, and vibrant, nourishing food.
This week, The Plum Edit team sat down with Co-CEOs Sean O’Kelly and Jerome Armit inside the colorful restaurant to explore the passion, heritage, and philosophy driving this exciting neighbourhood spot.
Framed by bold, bespoke wall murals painted by acclaimed street artists Tom Blackford and Jose Rodriguez, the venue manages to capture the relaxed, sun-drenched spirit of Southern California while feeling right at home among Notting Hill’s bohemian streets.
The story of Trejo’s Tacos begins not in a boardroom, but in the quiet moments between takes on a bustling movie set. While working alongside Danny Trejo, Sean noticed mysterious white boxes being delivered directly to the actor's Winnebago every day.
Curiosity eventually won out. When the team plucked up the courage to ask what was inside, expecting props or script notes, they found something far more special: fresh, wholesome meals prepared by Trejo’s family. Disappointed by standard set catering, Trejo relied on clean, generation-spanning family recipes refined for a balanced, active lifestyle. What started as a personal commitment to wellness naturally evolved, launching the very first Trejo’s Tacos in Los Angeles in 2016.
Want to know about the soul of the menu, or where the Co-CEOs hang out on their days off? You'll have to hear it from them.
Watch our full restaurant visit and interview with Sean O’Kelly and Jerome Armit below:
Bringing a beloved Los Angeles dining institution across the Atlantic requires a delicate balance of preserving core traditions while adapting to local neighborhood culture. In Notting Hill, Trejo’s Tacos achieves this effortlessly, creating an inviting space where food, art, and community intersect.
The interior design sets the tone immediately. High ceilings and warm wood accents are juxtaposed with dramatic, hand-painted artwork that celebrates Mexican folk art, Los Angeles lowrider culture, and London street art traditions.
Unlike traditional Tex-Mex, which often leans heavily on rich cheeses and heavy sauces, California-Mexican (Cal-Mex) cuisine emphasises lightness, fresh produce, and vibrant citrus marinades. At Trejo's Tacos, this philosophy shines through every section of the menu with slow-roasted proteins, charred vegetables, hand-mashed guacamole, and house-made salsas forming the foundation of every dish, ensuring that each meal is light, digestible, and packed with bold flavour.
Reflecting Danny Trejo's focus on healthy living, the menu offers abundant choices for various dietary needs, featuring plant-based tacos, gluten-free corn tortillas, and nutrient-dense grain bowls alongside classic carnitas and slow-cooked beef.
Alongside the food, the bar serves a curated selection of refreshing margaritas, local craft beers, and low-sugar agua frescas made daily with real fruit.
Whether you are seeking a quick, vibrant lunch break, a round of craft margaritas with friends, or simply curious to taste the clean Cal-Mex dishes that fueled one of cinema's most legendary figures, Trejo’s Tacos brings an unmatched combination of warmth, star power, and authentic flavour to Notting Hill.
