Plum Stories

South Kensington’s Treasure Trove

Step inside Soroka and you’ll immediately feel the shift from the everyday to the extraordinary.

By Hannah Ashdown | March 25, 2026

Soroka stocks bespoke, modern and vintage products that will certainly bring joy into your everyday.

We were welcomed into the bright, exciting space by the brand’s founder, Jamila Asgarova. The way Jamila has carefully curated the items in the shop makes it feel as though you have discovered a treasure trove, filled with eclectic and interesting pieces.

You can easily spend an hour in the store, discovering everything from artisan products and homeware, to statement coats and beautiful jewellery.

Jamila talked to us about her ethos for the shop, and how she chooses to stock a range of items for different budgets, it means that the crafted pieces she sells are both accessible for people looking to shop for a little gift, or for customers who want pieces to invest in.

Silicone Vase Spring Planting
Miho, £412

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We fell in love with what we thought were intricate glass vases, but Jamila actually revealed to us that these were made of silicone. A tactile design from Miho that adds an element of fun to vases, or that can be used just as a statement piece by themselves.

Designed by Miho, an Italian brand. Each piece is entirely unique, and will certainly earn centre stage wherever they’re placed. When they’re touched, they absolutely spring to life.

Although there are so many favourite pieces to choose from in Soroka, these vases were certainly a favourite, and we were still talking about them well after our visit. On display by the entrance, these fun vases almost act as a microcosm for the shop itself, filled with unique pieces each with its own personality.

We’ve included some of our favourite pieces for you to browse through.