Step inside Soroka and you will immediately feel a delightful shift from the everyday to the extraordinary. Located in the heart of South Kensington, this bright and exciting boutique stocks a carefully chosen selection of bespoke, modern, and vintage products designed to bring joyful artistry into daily life.
During our visit, The Plum Edit team was warmly welcomed into the space by the brand’s visionary founder, Jamila Asgarova. The thoughtful manner in which Jamila curates the shop creates the sensation of discovering a hidden treasure trove, filled to the brim with eclectic, tactile, and visually captivating pieces.
It is remarkably easy to spend an hour wandering through the store, discovering everything from artisanal ceramics and luxury homeware to bold statement coats and handcrafted jewellery. Jamila spoke with us about the core ethos behind Soroka, emphasizing her commitment to stocking items across a wide range of price points. This approach ensures that crafted design remains accessible, whether visitors are searching for a charming, modest gift or looking to invest in heirloom-quality furniture.
Silicone Vase Spring Planting
Miho, £412
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We fell in love with what we thought were intricate glass vases, but Jamila actually revealed to us that these were made of silicone. A tactile design from Miho that adds an element of fun to vases, or that can be used just as a statement piece by themselves.
Designed by Miho, an Italian brand. Each piece is entirely unique, and will certainly earn centre stage wherever they’re placed. When they’re touched, they absolutely spring to life.
Their clever material choice adds an element of unexpected tactile fun to traditional vessel design: The vases are soft to the touch, the durable silicone vases bend, flex, and literally spring to life when handled, making them as resilient as they are beautiful. They're designed to function either as floral vessels or as standalone sculptural art pieces, each vase commands center stage wherever it is placed.
Although there are so many favourite pieces to choose from in Soroka, these vases were certainly a favourite, and we were still talking about them well after our visit. On display by the entrance, these fun vases almost act as a microcosm for the shop itself, filled with unique pieces each with its own personality.
Watch our full store walkthrough and interview with founder Jamila Asgarova below:
To help you curate your own home collection, we have selected some of our favorite standout pieces discovered on the shelves and showroom floors at Soroka London.
Corolla Bowl Marble Pink D40cm
Vetrofuso, £725
Crafted by Italian glassware studio Vetrofuso, this dramatic 40cm bowl features swirling marble patterns of soft pink and white fused within hand-formed glass. It serves as an exquisite centerpiece for dining tables or hallway consoles.
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Embroidered Tablecloth/Family
Bitossi, £210
Bring Italian charm to your dinner parties with this beautifully embroidered tablecloth by Bitossi. Delicate stitched detailing and high-quality linen make it a timeless addition to any entertaining setup.
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Coupe Claude Light Blue/Topaz Set of 2
Brut Homeware, £38
Featuring contrasting pastel tones, this set of two hand-blown glass coupes adds a sophisticated, mid-century aesthetic to evening cocktails or dessert presentations.
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Yoruba Armchair Orange
Fernando Otero, £2,500
A monumental piece of furniture design, the Yoruba Armchair pairs rich orange upholstery with sculptural woodwork. It adds immediate architectural warmth and vibrant character to living spaces.
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Cleopatra Pouf Fearless Maximus
Jp Demeyer & Co, £4,500
Designed by Belgian interior architect Jean-Philippe Demeyer, this opulent pouf combines dramatic textiles, fringing, and bold geometric patterns for a maximalist interior statement.
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Love Forever Placemat
Bitossi, £46.50
A whimsical dining accessory that combines bold typographic art with durable tabletop protection, perfect for mixing and matching across casual tablescapes.
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Plaid Wool Cozy Cozy
Helen B, £155
Spun from soft, natural wool fibers, this cozy throw blanket features minimalist artistic illustrations, offering essential warmth for chilly evening lounging.
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Whether you are embarking on a complete interior decoration project or simply seeking a unique housewarming gift, Soroka offers an inspiring retail experience that celebrates independent craftsmanship and global design talent.
When planning your next weekend stroll through West London, be sure to drop by their boutique at 174 Walton Street, London, SW3 2JL, and if you are lucky, you might even meet Jamila herself to hear the stories behind her latest discoveries.
Image credits: Soroka London
